Corporate Sound Design
Goal: To reach customers on an emotional level via music, to reinforce the company's communicative presentation scenario through an additional medium (music), and to support the Corporate Identity.
How does your company sound? That question might make you wonder at first, but you do have fantastic business cards, fine stationery and gorgeous brochures. And yet, when the telephone rings, what do you have then?
When the field sales staff is supposed to be sworn in ... With what?
Or how about a trade fair, when a song that expresses your positioning is supposed to put the competition in their place? Don't underestimate the potential.
Profit from the musical expertise our musicians and composers have to offer, not to mention their many years of experience in the studio and recording sectors. Setting your company on the world's stage in a contemporary way and making your values an audible experience: Those are the standards we have set for ourselves.
Stephan Schwiderski, our specialist for Corporate Sound Design and Corporate Songs, started off by earning himself an international name in the studio and on stage as a musician (saxophonist). Together with "Magic Moments", his studio for acoustic corporate presentations, he produced highly acclaimed musical scores for such major companies as Schwarzkopf (hair-care products), OTTO-Versand (catalogue sales), Hamburger Sparkasse (savings and loan institution) and Panasonic...
In 2004, Magic Moments merged with music 'n' motion — That means even more service, know-how and production capacity for you.
Corporate sound design consists of:
- the CI song
- a sound logo
- waiting-loop music
Everyone in Germany knows the melody from T-online (5 tones that symbolize the logo) or the finale sung to the commercial "VISA – die Freiheit nehm ich mir". There's a whole world inside these, and in the long version – a hymn if you will – everything is included that a company can justifiably be proud of.
There are certainly quite a few points involved. The best thing to do would be to give us a call right away, because:
- your company name and slogan are going to be sung
- information about the company and its products can be worked into the music
- the song characterizes your company's presentation at trade fairs, customer events etc.
- the option exists to utilize this music for your advertising in films, radio and television
- a version of the CI music specially edited for telecommunications systems can be utilized as waiting-loop music (text announcements in different languages)
- and: Is there a nicer Christmas present for customers?
Examples for CI Songs:
Examples for Waiting-loops:
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